Year 12 IB Extended Essays 2018

Dare, when looking at the results of the preference survey, is not the most popular, coming 4 th overall.

This was an unexpected result as Dare Iced Coffee is Australia’s number 1 dairy drink and can only be

attributed to peoples personal taste preference and the pool of people selected.

Rank the following energy drinks from 1-5 in respect to value for money.

1 HIGH

Value for Money

2

3

4

5 LOW

Rock Star

4

8

4

8

4

Mother

0

0

4

8

16

Monster

4

0

4

12

8

V Energy

8

12

8

0

0

Red bull

12

8

8

0

0

Red bull is seen to be clearly dominant in people’s thoughts of value for money. This is due to it being

recognised as a high quality product, and even if it may cost more than the other energy drinks at time

it is seen to be worth it due to its high perceived quality.

Rank the following iced-coffee drinks from 1-5 in respect to value for money.

1 HIGH

Value for Money

2

3

4

5 LOW

Farmers Union

0

0

8

0

20

Breaka

8

8

4

4

8

Barrista Bros

4

8

4

12

0

Ice Break

4

8

8

8

0

Dare

12

4

4

8

0

Breaka here is seen to be the most valuable for money, followed by Dare and then Ice Break and

Barrista Bros. This tables begins to follow the expected trend more as Dare is now ranked second. As

the value of the drink is determined by the customer, the results are then swayed due to the small pool

of 28 people surveyed.

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