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(Accessed November 2nd 2018) ! L. Lomine, M. Muchena, R. Pierece, 2014. I B Business Management Course Book: 2014 edition: Oxford IB Diploma Program. p.51, 252, 265. Oxford University Press. ! Mark Ritson, 2016. Marketing Deconstructed - Communications: The Death of the

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marketing (Accessed October 25th 2017) ! Melbourne Business School, 2018. Mark Ritson [online] Available at: https://mbs.edu/ faculty/mark-ritson (Accessed March 10th 2018) ! Mordor Intelligence, 2017. Energy Drinks Market [online] Available at: https://

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