Fall 2016 Hardlines Strategies

CUSTOMER PROFILE

Rocky Mountain Remodel Roaring Fork Valley Co-op Still Evolving After 60 Years

Located in the rural community of Carbondale, Colorado, Roaring Fork’s management team has positioned the business as the place to go for residents’ hardware and farming needs. The team further solidified this position recently when they decided to undertake a major remodeling project that would usher in a new era for the co-op, which has been serving the community for more than 60 years. A Farm-Friendly Operation The idyllic town of Carbondale is located about 30 miles outside of Aspen and traces its emergence back to the gold rush days of the 19th century. Back then, the town served as a central point for the area’s sheep ranchers and potato farmers. Today, this rich agricultural tradition is still evident in Carbondale and, though the demographics have changed throughout the years, Roaring Fork Valley Co-op still counts ranchers and farmers among its primary customers. To meet the needs of these shoppers, the store stocks a little bit of everything from across all the core hardware categories, as well as equine products, lawn and garden items, apparel, and an extensive selection of pet products. farmer tending to a handful of chickens, the customers coming into Roaring Fork Valley Co-op are sure to find everything they could want. W hether it is the owner of one of the area’s large ranches or just a hobby

Roaring Fork Valley Co-op in Carbondale, Colorado, has worked with Blish-Mize for more than 30 years. The Roaring Fork staff recently completed a store remodel, with help from Blish-Mize.

8 Fall 2016 • Hardlines Strategies