RAYWARE SOCIAL MEDIA KIT 2019

INSTAGRAM DEMOGRAPHICS

AUSTRALIA 3,000 FOLLOWERS

AUSTRALIA 1,500 FOLLOWERS

25-34 Largest Age range

35-44 Largest Age range

91%

9%

86%

87% 14%

42% UK

13% BRAZIL

7% USA

38% UK

19% USA

25-34 Largest Age range

25-34 Largest Age range

13% 64% UK

87%

13%

91% UK

6% BRAZIL

5% USA

REACH in 2019

Across all of Instagram, studies suggest that the average Instagram post can reach around 10% of a page’s audience. Again, the Instagram posts from our official brand pages are over-performing on organic reach.

28% 32% 16% 24%

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