DAM EASY - Flood Protection

FLOOD PROTECTION The New Retail Category

CONTENTS

1.0 Introduction

5

1.1 Overview of Flooding

6–7

1.2

Government Grants & Insurance for Flooding

8–9

1.3 Facts about Flood Risk

10 11

1.4

Types of Flooding

1.5 What is the Domestic Flood Protection Market? 1.6 Exploring the D.I.Y. and D.I.F.M. Home Flood Protection Market 1.7 Creating the Flood Protection Category

12

13 14 15

1.8 Domestic D.I.Y. Flood Resistance

1.9 Resistance Measures

16–17

2.0 Domestic D.I.F.M. Flood Resilience 2.1 How do Resistance and Resilience Products work in Retail?

18

19 20

2.2 Helping the Retail Customer

2.3

How Can We Help Educate the Retail Customer?

21 21 22 23 24 24 25 25 26 26 27 27 27

2.4 Home Safety Category

2.5 UK and European Flood Protection Market

2.6 US Flood Protection Market

2.7 Canadian Flood Protection Market

2.8 Australian & New Zealand Flood Propection Market

2.9 South American Flood Protection Market

3.0 African Flood Protection Market

3.1 Asian Flood Protection Market

3.2 3.3

Global Summary of Floods Increasing

Summary

3.4 Conclusion

3.5 References