DAM EASY - Flood Protection

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2016 was the year of the flood in the US. The US had more floods in 2016 than any other year on record. USA TODAY ’

FLOOD PROTECTION The New Retail Category

Canada have recently seen the devastating affects of flooding in Montreal with a state of emergency being declared in May 2017.

Australia experienced severe storms and flooding in 2016 with record breaking rainfall in South Australia. Victoria also felt the effects of the storms with flash flooding and inland flooding. New Zealand suffered with torrential rain in October 2016 causing homes to be flooded across the Aucklands north shore. This was the worst flooding experienced in 14 years. According to the University of Waikato, NZ the relative mean sea level around New Zealand is rising at a rate of 1.6mm per year. This year will see The EU Flood Directives report being completed. All EU member states must have drafted a Flood Risk Management Plan by end of 2015. In this plan they must set out the clear directive for flood planning and flood management and support. Reality is that flooding is now a common occurrence and is not subject to seasons or months. As both UK and EU directives come, online retail must now support this growing issue and provide products to support the defence against flooding.

As directives now come online retail must support the growing issue and supply products to protect against flooding

in the US experience at least one flood-related event to be declared a natural disaster – F.E.M.A. 24 states

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