MiRiDER SPRING/SUMMER 2023

GROWTH Expanding into a new dedicated facility in 2021 has allowed us to structure the business efficiently and more importantly enable the ability to up-scale storage and production as required for 2023 and beyond. Having the showroom and test track features in the same building allows us to host new dealers as an introduction to the brand, for technician training or new product open days. Having our sales and customer service team under the same roof means communication is efficient and helps to keep customer service levels extremely high.

IN HOUSE PRODUCTION This is a critical element to the business as a whole, especially as a relatively new brand to the sector. Having the ability to hand-build a bike from the frame outwards not only allows us to spec the parts and components exactly how we want them, but it also makes our quality control extremely high. The bikes pass through several stages of inspection before, during and after assembly. It then undergoes test rides by the builder and production manager before it is detailed and packaged to the best possible standards. Our five-star rating on Trust Pilot is a testament to our product but also our efficient service and distribution.