News Scrapbook 1975-1977

Torer s facing , dang rous foe • ,n nta Clara

---~~---~--~---'i' 11~••'#.H

PAGE D-1

,,.4f;£.

MORNING, DECEMBER 26, 1976 ~--

•

- Stoff Photo bV Thon• Mclnto5fi

and savings a sooarion, she works wirh Fic:ldcr L~tes, left, on promotional matenals, ~d plans to <0ntznue

Barbara Woodbury crainro to be a schoo/r~cht:;, bur a change of mind scarcro her on a career zn

is_:.:u;__,... ato_r_l_o_r_a~rro_s_r__w_or.,..k~1-·n~va_r_io_u_s_a....c~pc_ c_ts_o_f_b~a-n_k~zn-,g~_._. _ _...___ ..J

banking. Now a markering.:..:a=d::.:m:.::i.:..:n.:..:

School Options Help pen Executive Suites To Women

SCORE, to help them as well as men entering business. "SCORE" stands ror S rvire Corps or Retired Execu- tives. The San Diego Chapter has enhsted the volunteer services or 84 men and women who have retired from successful careers rn almost every field of business. They give free, in-hou~e counseling at the SBA office, and conduct workshops, open to the pubhc for a $1 fee. The or p ar held on the serond and fourth Tue days or each month except December, from 9 a.m. to 4:30 p.m., at the Veterans War Memorial Buildmg on Park Boule- vard The next will be held Jan. 11. Workshop topics, conducted by retired executives according to their specialized expertise, are the owner- manager's role, financing, laws and regulations, account- ing and business taxes, insuring against losses, advertis- ing and merchandising, services available from the SBA and SCORE, and individual counseling. Reservations are taken by Annelle Davis, coordinator, at the SBA office. '_'More women are attending as earh yi>ar goes by," said Herb Cooperman, one of the SCORE counselors. "They are in three categones. We attract wives of businessmen who plan to work with their husbands. We assist women who are striking out on their own. And then 'lthere are widows, looking for an mvestment." Cooperman said that most women do not have the background for business. "They seem to have a dream, but they have to face up to reality. There's more to business ownership than opening shop, putting up a sig and hoping customers come in. (Continued on D-9, coi. 4)

By JEANNE'ITE BRAM Staff Writer, The son Dfffo Union

s recently as IO years ago, women in the top echelon of bus!::iess management were curiosities, exceptions to the rule. I But day, women are preparing, through education and counseling, for mana ement pos1t1ons traditionally n locall , the number of women enrolled m business administration has doubled m the last four to five years, said James M. Burns, dean f the business school at the University of San Diego. l "There is a broad range of options available to them in career patterns that were once considered closed to women, and we note that they are doing very well in terms or placement after graduation," he said. I The business school was started at the university in 1972. The undergraduate enrollment is 450, or which 171, or 38 per cent, are women. The graduate enrollment is 100, or which 19, or 19 per cent, are women. Or. William Sherrard, chairman or the business man- agement department at San Diego State University, said that when the department began in 1968, 20 per cent of those enrolled were women. Today, women account for 40 per cent ol the total enrollment of 1,700. The Wharton School of Business at the University of Pennsylvania reports that in 1968 women accounted for 4 per cent of enrollment, and today for 25 per cent. Stanford University reports that only one per cent of the enrollment in business management was composed of women m 1968; today, they account for 20 per cent. The women's movement is responsible for much of this upsurge of interest, believes Dr. Tony Alessandra, pro- fessor or marketing at the University or San Diego. "Women today are more enlightened about what's going on in the world," he said. "Families have fewer children, and women are giving work a higher priority much higher than they did in the past. . ' "In the past, they've ~n intimidated by men, unright- fully so. Women need confidence, and courses in manage- ment skills. Learnmg how to get along with different types of people can give them confidence, the self-esteem to deal wit organizational stress. The more you know, the less you rear, and the more effective you will be within that structure." It is to accompllsh this effectiveness that the Universi- ty of San Diego has developed a six-hour seminar to sharpen the management skills or women. Alessandra is one of the instructors. The other is Jacqueline Davis manager_ o_r the Los Angeles office or a management and sales trammg consulting firm. The next assertive management seminar will be from 9 a.m. to 4:30 p.m. Jan. 22 in the board room on the lower level of DeSales Hall on campus. A registration fee will cover the cost of the seminar, materials and lunch. ~gistrallon may be made through the Um rsity of San Diego Conference Center. "One or the prerequisites for success in business is gress1veness, although I like the word ertiveness tt~r," said Alessandra. "Assertiveness is projecting a onf1dent image, projecting knowledge. "Many women entering the administrative fields feel that they have to prove something. They feel they must try harder than men. When you try too hard it causes tension, and the objective may be lost. We tea'ch women to relax. to deal openly and honestly. Then they will be rrective." Very much the same encouragement is furnished by "Worn.en in Busine ," a group formed two years ago at San Diego State ~hlch deals generally with the problems that women business majors will face in entering the business world. Gre_tchen Vic, faculty adviser to the group, said that the big. problem faced by married couples, when both work, is how to ?1v1de home and family responsibilities, and what to do 1f one gets a good job that necessitates oving. " ost _students lack knowledge of what really h pens on the Job, what they really will do," said Vic. Women cannot be 'as good' as men. They have to be be er, try harder. That doesn't seem fair, but they're mak1 1t that much easier, that milch better, for those who come arter them." T re are thousands of women besides students who enter the ~usine~ arena annually, and the Small Busi- ness Admm1strat10n has set up a special program,

•

happ) e\ en 'lg for Oav1S and his rr-;it s a~ orthr1dge halted Toreros 60-57, t(} nd I,: SD's win streak ai eight - Photo b) George Smith

/Z-:i_~- 7r; USD Law School Plans Six Debates The USO School Of Law - feb. 9 - Should there announces It second annual be greater government regu- Law and Economics Debates latlon of our energy future? Serie will begln at 8 p.m Stuart L. Udall, former sec~ Jan 26 m 'almon Lecture retary of th mtenor will II II De ale. Hall. debate Brure Johnson.'asso- The six debat s m th c1ate director or the rl , which runs through Research, LaY. and Econom• March 23, lnclud : 1cs Center School or Law - Jan. 26 - Should Con- t:m\ersity' qf :\11aml Y.h~ grr enact the Kennedy- thmks there should not be. .•Corman atlonal Health In- - Feb. 23. - Should pri- surance bill? Dr. Lester vate corporations exercise Br• low, d an, rhool or sorial respons1bihtv? Louis Public H allh, UCI will B. Lundborg, former chair- d bat Harry Schwartz, ed1- man or the board Bank or tonal board, ew York mertca, wtll d~bate or. Time , who oppo es the bill Henry '.\lanne, director or

To Women Executive Suites

Open Now (Continued from Page JH) "We (the retired execu- tives) help them with the basic fundamentals, point out what they need to learn. We do not do their work for them. We guide. And we have actually prevented women from losing their life savings." He told of one woman who came to the office and said she was planning t0i pur- chase a ready-to-wear shop. She had never been in busi- ness in her life, and had only a small pension. "All she knew was that she liked people and liked clothes," said Cooperman. "I begged her to let us send a man retired from that field, Milt Schweiger. He met her at the shop, took a look at the price and the inventory, grabbed her by the arm and said. 'Don't you dare invest one cent here.' "If she had bought that shop, 90 per cent of her investment would have gone for store decorations of abso- lutely no value. There was hardly any inventory. I al• ways felt good about that, because without our advice she would have gone right down the drain." As a contrast, Cooperman told or Agnes Gilbert who opened a fash10n store in La :\1esa and has made a suc- cess of it. "She came to one of our workshops, and then made a study of the fashion business for about a year, fmdmg out what steps to take, how to go about getting a license, how to advertise and merchandise. 'She's made a success or it because she went in with the right approach, rather than stumbling and rumbling.''

the LaY. and Economics Cen- ter, School or Law, Umversi- ty or 1ami, who w 111 oppose - larch 2 - Should the FCC be abolished? Ronald Coas , editor, Journal of Law and Economic and pro- fessor of economics, Univer- sity or Chicago Law School, debates '1ck Johnson. for• mer FCC commiss10ner who opposes abolition. - )larch 26 - What is the I>!>. t policy in the interest of the consumer - less or more government regula- tion? Alan l\lorrison, attor- ney, Nader Public Interest Groups, who thinks there should be more, will debate Arthur Shenfield, an Engllsh attorney and economist and regents professor, Universi- ty of Cahforma, Davi ·. larch 23 - Should there be greater regulation or land use at the state and federal levels? Gov. Richard D. Lamm of Colorado will debate Bernard H. Siegan, professor of Jaw, School of Law, t:SD, who thinks there should not be. All debates are Cree. and open to the public

I

- Stoff Photo by Rick McCa rthy Onlr four years out of college, Sara Van Ammd- r~y 1s controller of a company which sends tuna sei~ers o~t from San Diego and Canada Colleges and unn-erswes report a markro inaease in rhe number of women who, like Ammelrooy, plan careers in fields which once were considerro male bascions.