Secret Lures - Product Catalog 2019

ABOUT US

DANNY BLANDFORD PRESIDENT

I wanted to take this opportunity to introduce myself as the “New Guy” at Secret Lures. Day to day I’m just “The Guy” in any or all roles of Secret Lures, but ultimately I am one of the new owners. Ironically enough, this is the second time I’ve been one of the owners of this company. This time I’ve taken a much different approach. Secret Lures is now a team project. Each team member brings experience in different areas of the fishing and outdoor industry. The company has always been able to make great baits. Now it has great support staff to wake up each day and work to make sure, “The Secret is Out!” Over the last decade, Secret Lures has been quietly cranking out winning baits with a recipe of precision designs, extensive testing, and quality components. The quality of the products is actually what “lured” me back. I had started thinking about getting back into the fishing industry after a 5-year hiatus, and I kept thinking about Secret Lures. I’d always felt like I had unfinished business there. When the opportunity to tackle this old project with more experience presented itself, my wife Holly and I jumped at it. What started as a quest to make the best and most efficient topwater frog, the Chubby, has grown into much more. Secret Lures now offers dozens of different jigs, terminal tackle such as shaky heads, swimbait heads, wacky rig jigs, and tube jigs. Secret Lures is also an expert in hand-dipped and salted tube lures. The Secret Lures Stupid Tube and Stupid Tube Jig Head have qualified three tournament anglers for the Bassmaster Classic, as well as been credited

behind the scenes for wins at all levels of tournament bass fishing. I’ve always said it was some of the best tackle that folks hadn’t heard of and that was the other thing that “lured” me back. The SECRET just needed to get out and I feel like we have the people we need to do just that. Holly and I are excited for 2019 and beyond! The following pages are the first to bring the entire Secret Lures product line together, including six new items for 2019. The Secret Lures Stupid Tube line of products has expanded to now include The Flippin’ Stupid Tube, The Big Dummy Stupid Tube, as well as the HD Stupid Tube Jighead that was designed for these bigger tubes and heavier equipment. We’ve also added two new premium jigs, the Heavy Cover Flippin’ Jig and the Americana Flippin’ Jig, both of which will be featured in upcoming television and marketing campaigns. In closing, we look forward to working with everyone in the coming years. All our contact information is contained here and we encourage anyone with questions, comments, or concerns to reach out.

Thank You!

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