Parkhurst Laser MedSpa Consultation - October 2019

Parkhurst Laser MedSpa Consultation

Documentation and Training

It may already exist, but if not, we suggest that you develop a Standard Operating Procedure (SOP) Manual and keep it current. The manual will define practices and procedures for common activities. It will not only serve as a guide to best-practices, it will also support training and on-boarding of new staff members.

Summary Recommendations

The top priority is to firmly and thoughtfully establish the brand of the center and develop your business plan around that brand. Carefully consider what you want to offer, what you choose not to offer, the target customer profiles, and staffing requirements needed to deliver those services. Training decisions should be made to sup- port the plan.

While your MedSpa space is aesthetically pleasing, I would recommend being very careful to align the décor to the Brand. The Center is currently colorful (and I love this), playful, and frilly, but I believe the message it sends is somewhat different from what you are trying to accomplish with your treatments. Your MedSpa is located in a very well-regarded, respected medical and surgical office, and it should be consistent with the overall brand of Parkhurst NuVision. The décor can definitely have a feminine touch, while conveying the sense that serious work is being accomplished. Consideration should be made to attracting male clientele as well as millennials, as they are growing sectors in the aesthetics space.

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