Parkhurst Laser MedSpa Consultation - October 2019

Parkhurst Laser MedSpa Consultation

Executive Summary

This consultation involved an overnight visit to Parkhurst NuVision to evaluate Parkhurst Laser MedSpa and provide suggestions for operational and marketing strategies. The visit included discussions with Heather Parkhurst, PA and Director of the MedSpa, Greg Parkhurst, MD, CEO, of Parkhurst NuVision, Martin Kroesche, CFO, as well as tours of the facility, review of the technology, products and offerings. Dr Romine also had the opportunity to conduct a teaching session regarding facial evaluation for injectables such as neuromodulators, fillers, and collagen stimulators, as well as recommendations for other noninvasive laser procedures and use of technology and skin care on a patient who was being treated later in the day by Heather Parkhurst, PA.

Key Recommendations Include:

• Decide the purpose and Brand of the MedSpa. The MedSpa sector has become crowded and confused. Efforts should be made to differentiate at all levels, perhaps even starting with what you name the center as this will effect who you attract.

• Position the offerings, products, staff and technologies around that brand

• Decide which potential market segments you want to target and provide an experience and offering that fits their needs

• Create a financial pro forma to validate assumptions

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Select KPI’s to track progress

• Consider visiting other centers (including Kristine Romine MD Advanced Medical Skin Care) for training and to help develop your business model.

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