Parkhurst Laser MedSpa Consultation - October 2019

Parkhurst Laser MedSpa Consultation

Parkhurst Laser MedSpa Brand

- What is Your WHY? What is your end goal and how does that drive your Brand? All decisions should take you in the direction of that goal and not distract or lead down a different path. Whatever the choice, even though the Center was not estab- lished for primary financial gain, the MedSpa must be profitable to be sustainable. Therefore, the brand should guide derivative decisions (segment, targeting, positioning, offerings, staffing, etc.) and should do so with a clear business focus to assure profitability. Heather spoke about how she wants to give her patients a chance to be their best and give them confidence. This is a very good foundation for your MedSpa Brand. Positioning the center to be inclusive for both women and men of all ages as the demographics include both men and millennials as newer consumers of these highly sought after services. - What is Your HOW?

Parkhurst Laser MedSpa should focus first and foremost on delivering the very highest quality services.

The center should focus on using the highest quality, safe and effective, technologies and products available.

Staff should be highly trained and skilled in both the treatments and technologies as well as personable, caring, and compassionate.

The space should be welcoming for both women and men. This may require some decor changes re: colors, lighting, and some furniture. Two relatively easy changes include: • The room on the right by the front entrance could be switched easily and affordably to a “Men Only” space.

• The reception area should have a more gender neutral ambience than the current very feminine vibe.

- What is Your WHAT?

Medical vs Non-Medical (MedSpa)

Medical

The physical location of the center within Parkhurst NuVision, which of course is a premier quality medical center, provides a wonderful opportunity to differentiate the brand as a medical-grade aesthetics center, run by a

CONFIDENTIAL Page 9