2018 May Board Book

§ 180K video views (:03 secs) § VTR 49% (:03 secs)

• Better With Cheese:

o Number of posts: 3 o 1.2M impressions o 31K engagements o Best-performing post: Toast § 5.3k engagements

Farm Content In addition to food, the other side of the Real California Milk story is the people and places behind California dairy. We also looked for relevant opportunities to attach farmer stories to big moments, such as National Agriculture Day and Easter.

• Farmer content

o Number of posts: 6 o 1.9M impressions o 766K video views (:03 secs) o Best-performing post: Dairyman § 141K impressions § 121K video views (:03 secs)