2018 May Board Book

Message: California dairies are family owned Message: California milk is healthy Message: California dairy means real food made by real people Reach: 20 M Impressions

National Press Release Donation from California’s farm families ensures families in need have healthy food like milk

CA Dairy Farmer Social Team Posts Check out the ingredients = strong healthy bones and bodies

Farm Bowl Localized Media Outreach Dairyman are passionate about the job, animals, and providing food to people

Message: California is the leading producer of Hispanic cheese and dairy products Message: Innovative chefs use Real California dairy products Reach: 166 K Media Impressions & 1.4 M Advertising Impressions

Media Outreach California is the country’s leading producer of Hispanic-style cheeses Advertisement Chef Akhtar Nawab…turns traditional Mexican dishes inside out