2018 May Board Book

PR Activities With respect to the PR activities, the planning included Press Releases through digital and printed media to maintain the strength of the RCM awareness. Additionally, to the PR events this month was included the culinary master classes with and the attendance to the launch of the famous magazine Food & Wine, which is the most famous magazine in the USA and now will be in Mexico. The PR efforts that took place through March, generated media interest in REAL CALIFORNIA MILK through main topics: Seal promotion, taste and quality and benefits of consumption, the information was covered by several online media sites, resulting in a total of 19 placements. Social Media The communication strategy followed during this month includes 19 posts on Facebook, distributed in an average of 2 per week and making exceptions for the communication of special days and important PR activities during the month. From the total of posts: • Six were exclusively related to the event of the Food & Wine magazine, including live transmissions and photos with influencers, artists and recognized chefs. • Two about the Master Class with Cessa. With an increase of +6,726 fans the Facebook account has already 20,892 followers and a total reach of 27,319, approaching us to the goal of 50,000 fans at the end of the year. Meanwhile Instagram followers continues increasing with already 127 followers.