2018 May Board Book

Next Steps • Planning and follow up with Costco and City Club. • Follow up new products in Calimax. • Activity Execution – La Comer, Mega Soriana. • Activity Execution – Demo girls at Carne Mart • Activity Execution – Menu promotion and promotional activities at POS for Six Flags • Pizza box design for Pizza Planet restaurant in Tijuana • Follow-up marketing campaign with Thrifty. • Reinforce the logo presence through samplings and communication channels. • Increase brand awareness with a communication strategy more emotional. • Focus communication message in benefits, quality and nutritional values of the product. • Overcome the consumer perception of an expensive product. • Facebook  Increase 50,000 additional followers throughout the year. • Instagram  Continue growing the community. • Culinary classes to increase brand awareness of RCM products. • More articles published in printed media as well as interviews and collaborations