PEI Liquor Marketing Guide 2018-2019

SPIRIT & WINE END WINGS

Only cross category products will be approved for this program, in effort to entice consumers to make an impulse purchase in a category outside of their initial intention.

Spirit & Wine End Wings

Program Period

Sprit & Wine End Wings

1 2 3 4 5 6 7 8 9

$400 $600 $700 $700 $600 $600

$1,000

$400

$400 Locations: Location of displays are based on availability of space in stores.

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2018 – 2019 PEI Liquor Marketing Program Guide | 21