PEI Liquor Marketing Guide 2018-2019

CHILLED PROGRAMS

Cooler at Cash Program

Open faced coolers are located at cash for impulse Single Serve products which are typically refrigerated. There are Twelve (12) Display opportunities available per retail outlet. Suppliers can apply for brands within the marketing period applications. The program allows for one (1) brand with two (2) facings per period. The selection of Cooler at Cash products will be based on:

PROGRAM PERIOD

COST (per SKU)

Category strategy Seasonal themes

• • • • •

April-March (year) $5000 Eligible Products: Single Serve Beer, Ready to Drink, Cider and Wine. Locations: Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Kensington, North Rustico, Queen Street, O’Leary & Borden-Carleton. (12)

Profitability/Sales potential

Inventory levels Program support

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