PEI Liquor Marketing Guide 2018-2019

SALES TRENDS

This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2016 – March 2017). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

Period Sales

15%

15%

14%

12%

9% 9%

9%

9%

8%

Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9

Total Sales By Retail Outlet

$16,000,000.00

$14,000,000.00

$12,000,000.00

$10,000,000.00

$8,000,000.00

$6,000,000.00

$4,000,000.00

$2,000,000.00

$-

3

2018 – 2019 PEI Liquor Marketing Program Guide | 4