LOREAL_Registration_Document_2017

Presentation of the Group Integrated report A CLEAR STRATEGY : BEAUTY FOR ALL

A SOLID BALANCE SHEET (€ MILLION)

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ASSETS

LIABILITIES

35,630.2 35,339.1

35,339.1

35,630.2

33,711.3

33,711.3

Total assets and liabilities

Total assets and liabilities

Total equity

23,617.0

24,504.0

24,818.5

24,457.6

25,584.6

24,320.1

Non-current assets

Non-current liabilities Debts (current and non-current)

781.8 1,879.8

1,264.6 1,888.0

1,174.4 1,333.8

Current assets

9,253.7

10,045.6

11,019.0

Including cash and cash equivalents

1,399.8

1,746.0

3,046.6

Current liabilities

7,432.7

7,973.6

8,012.4

2017

2017

2015

2015 2016

2016

A CLEAR STRATEGY : BEAUTY FOR ALL 1.2.

Demand for beauty is universal. L’Oréal deploys a global strategy to satisfy this demand.

UNIVERSALISATION, TO MEET 1.2.1. GLOBAL DEMAND FOR BEAUTY L’Oréal relies on a single strategy – Universalisation – meaning globalisation that respects differences. This strategy aims at offering beauty attuned to the specific expectations of consumers in every region of the world. It is based on a keen ability to listen to consumers and a profound respect for their differences in each and every country. This is why the Group’s Research and Marketing teams in all its markets are alive to the specific needs of its customers and laboratories around the world. The innovation policy is based on affordability and on the adaptation of products to the beauty rituals and lifestyles of all men and women in their infinite diversity.

AN INTERNATIONAL PRESENCE 1.2.2. L'Oréal was founded in France in 1909 and quickly expanded in Western Europe and developed a significant and strategic presence in these markets. In 2017, it generated 31.2% of its cosmetics sales on this historical territory. To make Universalisation a really powerful strategy, the global market has been organised into 5 large homogeneous regions, even more attentive to consumers and closer to their desires. In addition to the country and marketing strategy which underlies Universalisation, the Group is a resolutely multi-centric organisation with its “nerve centre” in France. Each major region has it own centre of expertise or excellence for Research and Marketing activities. Research therefore has 6 hubs across the globe, led by central teams and fuelled by the Group’s core expertise and fundamental knowledge.

REGISTRATION DOCUMENT / L'ORÉAL 2017

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