LOREAL_Registration_Document_2017

Presentation of the Group Integrated report A CLEAR STRATEGY : BEAUTY FOR ALL

Safe ingredients for impeccable products New advances in replacing animal testing In the drive to guarantee consumer safety, the cosmetics industry must make sure that the ingredients in a finished product do not cause adverse reactions, such as skin allergies or eye irritation. The European Union banned animal testing in 2013, making alternative in vitro methods more important than ever in predicting potential side effects. In October, the OECD (Organisation for Economic Cooperation and Development) announced the adoption of two new methods developed by L’Oréal’s research teams as alternatives to animal testing to evaluate skin allergies and eye irritation. These two scientific methods add to the testing options available with a broader and more efficient range of alternative assessment methods that avoid the need for animal testing. The inclusion of these two methods in the OECD Test Guidelines (TG442E and TG492) amounts to international recognition and regulatory acceptance for all industries that may use these tests. ISO 16128 is the first independent global standard to provide a definition of natural and organic cosmetic ingredients and products, or their by-products. The standard provides a comprehensive and rigorous definition of a natural or organic ingredient or product based on origin (natural or organic) and extraction process. It provides consistent global criteria for natural and organic products. The ISO 16128 reference on the packaging will provide customers with a clear marker of the percentage of natural ingredients in the product. It is a guarantee of transparency for brands that meet the criteria to use it. A harmonised global definition of natural and organic ingredients and their by-products is a major advance for cosmetics. Emulsions have long been the formulation of choice for most cosmetics. To take things to the next level, work was conducted to discover how to combine seemingly incompatible compounds – without surfactants – to deliver new and exciting functionality. Innovation in this field means exploring new areas not covered by emulsions. The result was the development of the exclusive Alliagel technology based on the inter-penetration of incompatible gels. It has many advantages, including: a new sensory signature, optimised availability of active ingredients and remarkable optical effects under certain conditions. Suitable for nearly all product categories, the technology demonstrates the crucial importance of perceived performance for product formulation (for example: Infaillible Total Cover by L’Oréal Paris and Dermablend's 3D Correction ). ISO 16128 : an international standard for natural and organic ingredients and products Innovation policy Renewing product formulations

The explosion of colours in hair colourants Hot on the heels of the rash of make-up products came the trend for hair make-up. Hair colour used to be almost exclusively about covering white and grey hair. Enter a younger, more creative and fully digitised target market. Hair colour has become a vehicle for self-expression for millenials (1) for whom the colour in their locks is as interesting as their make-up. Being ahead of the curve to quickly seize the opportunity and respond to emerging needs means combining the best technologies to create the desired effects. L’Oréal's long track record in hair colour meant a rapid response to meet the challenge in less than six months. In record time, L'Oréal launched a number of different haircare lines, ranging from make-up to permanent hair colourants – a feat that was only possible by drawing on the technologies developed over several years (such as Colorista by L’Oréal Paris and City Beats by Redken). After nine years of research in collaboration with the Medical Biology Institute of Singapore, Institut Langevin and Denis Diderot University in Paris, L’Oréal’s Research launched the first ever massage device based on mechanobiology, the science of cell and tissue mechanics and how they react to mechanical stimuli (pressure, twisting or stretching). This disruptive innovation opens up the possibility of combating the signs of ageing without resorting to invasive procedures. The teams demonstrated that the vibrations of the three-point massage head have a biological effect on the skin, depending on the stimulation frequency. A clinical trial confirmed significant improvement in several clinical signs of ageing, especially skin elasticity and the firmness of skin around the edges of the face (for example: Clarisonic's Smart Profile Uplift ). Matching the product to my skin profile Skin is continually changing and renewing. The proteins on the surface of the epidermis are not only markers of the skin's state of health (dry, hydrated, inflamed, etc.), but also give information to predict how the skin will age (wrinkles, stains, dryness, etc.). Current, traditional clinical trials involving hundreds of participants are both lengthy and costly. Now, the skin diagnostic system – known as miniaturised proteomic diagnostics – developed by Korean start-up NanoEntek (a L’Oréal R&I partner) can analyse these proteins in a matter of minutes and determine the skin profile: and combine it with optical skin diagnosis techniques and a questionnaire for skincare personalisation. This all-new service points the way of the future. Massage device for rejuvenation based on mechanobiology

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Generation born between 1980 and 2000. (1)

REGISTRATION DOCUMENT / L'ORÉAL 2017

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