USD Magazine Summer 2014

What’s the

Idea? BIG

t starts with a spark, an inkling, a glimpse of something just out of sight, hiding in the corners of themind’s eye. If you’re lucky, it’ll sneak up on you when you least expect it, meander into your thoughts without invitation, pop up in your dreams and make you wake up with a start. More than just a thought or a notion, it’s a flash of genuine brilliance, an actual revelation of the life-changing sort. For some of us, ideas are plentiful, gathered up in overflowing armfuls like wildflowers collected from a meadow. For others, they’re more like diamonds, made more precious because of their rarity, honed and mined only after intense effort. Either way, when big ideas reveal themselves at last, the exciting part is just getting started. Because merely having a big idea is just the first step. The tricky part? Turning contemplation into destination. But if done right, big ideas can grow into even bigger, even better realities. I Pho t og r aphy by T im Man t oan i

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