USD Magazine Summer 2014

To understand the true value of time

For sophomore Nathan Resnick, time is of the essence. His company, Yes Man Watches, directs customers to make the most valuable use of their time. The concept is simple: Everyone has the same 24 hours, but we have a choice when it comes to deciding how to spend each precious second. “This is more than just a watch, it’s a way to inspire people to consider their use of time,” Resnick explains. “There’s a reason our logo is positioned at the five o’clock mark on the dial. Too many people feel restricted by nine-to-five jobs, when in effect, nine-to-five is only one third of your day.” Though the company only started last summer, Resnick is already seeing great success. Through Kickstarter, an online platform that relies on ingly well, and social media venues are being flooded with positive reviews about the concept. The watches also feature a patent-pending innovative watch buckle that allows for twice as many sizing options and a sleeker fit. As Resnick sees it, success in entrepreneurship comes down to three factors: passion, perseverance and persistence. “You have to live your business,” he says. — Rashmi Chugani ‘13 [beayesman.com] crowdfunding to build small business with big ideas, Yes Man Watches raised $32,000 and is now going into produc- tion. Resnick says that online pre-orders are going exceed-

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SUMMER 2014