USD Magazine Summer 2014

[ s u s t e n a n c e ]

Getting kids to eat veggies doesn’t have to be a struggle by Delle Willett ‘64 FROM YUCK TO YUM to living an active lifestyle. Her interests came together during her first four years out of college when she worked in brand marketing and product develop- ment for the Miller Brewing

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drinks are free frombad stuff like genetically modified organisms, antibiotics and synthetic hormones. The path that led fromAlcalá Park to supermarket shelves was somewhat circuitous: After grad- uating fromUSDwith a degree in economics in 2002 and earning an advanced degree in communca- tions fromUSC’S Annenberg School of Communications, Fowler found herself in the brand-management field. A sports enthusiast who’d spent four years as a USD rower, she had long been committed

Company, developing Miller 64, at that time the lowest calorie beer on the market. That career path was likely inspired at least in part by her father, Ron Fowler, who ran a beer distribution company and today is chair of USD’s Board of Trustees. The next stop on her journey was a four-year stint at the food company Kashi, in the organic snacks division. Working on devel- oping Kashi products that ap- pealed to kids led to her interest in children’s nutrition. That’s where Fowler met Philip, who worked in

chose when they came up with the idea of “Sneakz Organics,” a line of chocolate milkshakes with hidden vegetable nutrition. “Our magical mix of organic milk, veggies and other ingredi- ents disguises the veggie nutri- tion,” says Fowler. “The resulting flavor is creamy, yummy and chocolatey.” Each 8-ounce package contains simple, clean, organic ingredients with names everyone can pro- nounce and an emphasis on sim- ple, natural flavors. Naturally, the

etting kids to eat their veg- etables canmake for some inventive adult solutions:

Make up cute names like “X-Ray Vision Carrots” and “Power Punch Broccoli.” Invent a game that re- wards eating vegetables with prizes to make mealtimes more fun. Bribe the little darlings with promises of their favorite dessert. In a pinch, get stealthy and hide vegetables in foods your child likes. The latter is the route that entre- preneur Allison Fowler and her business partner, Charles Philip,

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