Marketing Tasks & Workflow_2018

Piql Marketing | Repeating tasks

Online communication Task

Description

When/how often Relevant links

Responsible

www.piql.com in general

Use Google Analytics to analyze the impact of our website, and evaluate whether it needs a content upgrade or change of focus.

Ongoing

Piql tone-of-voice: https://bit.ly/2HryGGb

Marketing Manager

www.piql.com news section

Write and publish articles with content relevant to Piqls business to the problems we solve in our two key markets.

Ongoing

Communication Manager

Piql Newsletter externally

Write & distribute app. 10 Newsletters annually for external connections. Should not be too extensive, can be combined with a news story written for the website. Should link to our website or offer some other action. Tool: Mailchimp

Monthly

Communication Manager

Piql Newsletter internally

Write & distribute app. 10 newsletters to Partners & Resellers to share updates from BD, R&D or marketing at HQ.

Monthly

Communication Manager

Facebook

Share updates from Piqls business or other content relevant to the markets in which we operate. Make sure we answer any comment or question that might come our way.

Ongoing

Communication Manager

LinkedIn

Same as Facebook. In addition LinkedIn can be used for sharing longer and more information-heavy posts as a tool to establish Piql as the expert of information preservation & ultra-secure data security. When posted on Piqls own LinkedId page, the responsible person needs to log in to Runes LinkedIn and share with his network.

Ongoing

Communication Manager

Twitter

Same as Facebook but in shorter format. Can also be useful to link to our website. Pay attention to the organisations/persons we follow, and be active in liking and sharing other posts.

Ongoing

Communication Manager

Yammer

All internal communication with Partner network shall go through Yammer - for sharing material and spreading news. The most effective method to generate activity, is to distribute emails from the relevant Yammer-group.

Ongoing

Everyone shares their own updates