Marketing Tasks & Workflow_2018

Piql Marketing | Repeating tasks

Market Research

Task

Description

When/how often

Relevant links

Responsible

Competition

Keep an eye on the products & services we are competing with and share useful information with the team in quarterly presentations. Tools: Meltwater

Ongoing

Marketing Manager

Market size & trends

Ongoing

Marketing Manager

Support other HQ departments Task

Description

When/how often

Relevant links

Responsible

PoC labels

Produce PoC-labels

On demand

Brand & Design Manager

Project applications

Evaluate, proof-read and contribute with content & illustra- tions for project applications related to R&D projects.

Whenever such an event occurs

Entire team

Review presentations

Quality check all presentations that are to be held externally in terms of content & design.

Whenever such an event occurs

Brand & Design Manager Communication Manager

Piql branded software

Support & quality check design of the client interface of all software developed as a part of Piql Services.

Whenever such an event occurs

Brand & Design Manager

Piql Service development

Ensure the consistancy of the brand and company identity in the case of extending the Piql Services to new markets.

Whenever such an event occurs

Marketing Manager Brand & Design Manager

Forward new leads

Export contact details of visitors to our website whom has signed up for our online demo, and forward them to the BD person in charge of selected region.

Weekly

Brand & Design Manager