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SECTION 2: Private Placement Memorandum

billboards will help shift the public mindset from “We’re almost here.” to “Our doors are open!” • 3 billboard series • Announcement Splash Page on website

Phase VI-A: Advertising Collateral Placement: Grand Opening This phase requires the same types of elements from the pre-launch (newspaper, print, online) with increased levels of frequency to generate further awareness for the opening. Other things to consider during this period are higher reach-generating media such as: zoned cable (there are 2-3 zones that would be appropriate), radio (although Boulder is part of the Denver MSA, a couple of stations have especially strong listener-ship in Boulder specifically), bus sides, and non-traditional out-of-home media. • We also plan to utilize any publications (online or print) that are focused on providing resources for elder care. There publications that are specific to Boulder, and those that are market-wide will most likely have geographic-specific listings. • This phase would last for at least 3 months; 4-5 months would be even more effecting in driving awareness. Phase VII: Potential Referral Source Appreciation Dinner To wrap up the launch phase, we will plan and coordinate a high-end dinner event in which potential referral sources will be invited and thanked for their support and investment. We plan to design customized thank you cards and a place setting take away (this could be a wine basket, or a customized box of chocolates) as your way of communicating appreciation for their investment. Business Strategy Summarized A. Target the fast growing target market population in Denver, Colorado where the potential for increased utilization of hospice care exists B. Use the management experience gained in two prior hospice start-ups to create a high quality service delivery model and manage the growth potential of the market while maintaining the quality service.

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