Brandig and Intellectual Property
OVERVIEW
• IP and Branding - Overview.
• Building Brands – key considerations .
• Role of IPRs – protection Stratgeies.
• Case Examples.
Made with FlippingBook
OVERVIEW
• IP and Branding - Overview.
• Building Brands – key considerations .
• Role of IPRs – protection Stratgeies.
• Case Examples.
Made with FlippingBook