Brandig and Intellectual Property
Intellectual Property and Branding
Building Brands
Brands:
• Must convey trust
• Be accessible
• Be consistent
• Be responsive
• Convey commitment and affinity
Made with FlippingBook
Intellectual Property and Branding
Building Brands
Brands:
• Must convey trust
• Be accessible
• Be consistent
• Be responsive
• Convey commitment and affinity
Made with FlippingBook