wiredinUSA November 2011

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Website now in Mandarin Producer of bimetallic conductors, Fushi Copperweld, has announced that its corporate website has been localized for the Chinese language. The site, which serves as the company’s

Joe Longever. “We understand the importance of facilitating communication with our customers all over the world, and we fully intend to make the Chinese site the centerpiece of our messaging to this growing market.” Global marketing director Thomas Horton echoes Longever’s vision, adding: “Fushi Copperweld has made it a priority to make all our corporate communications, including our website, available to a broader range of worldwide customers, and a major step toward true international customer service is providing a website in both English and Chinese.” By the end of 2011, the company intends to have translated the site into other languages, including Portuguese, Spanish, and French.

primary information portal for both prospective and existing customers, offers facts about the company’s copper-clad aluminum (CCA) and copper-clad steel (CCS) wire products, their applications in various industries, technical data, investor tools and corporate information, as well as a complete directory of Fushi Copperweld authorized agents in 38 countries around the world. “A Chinese-language website is crucial to our goal of providing superior service to our customers in Asia,” said co-CEO

ASIA / AFRICA NEWS

wiredInUSA - November 2011

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