9781422276266

Chapter 3:

Mr. Worldwide’s Growing Influence in Music and Business Pitbull is Recognized for His Talent P itbull’s hard work and dedication to his music finally began to pay off as his fan base grew. Luther Campbell had first recruited Pitbull because his Cuban heritage would appeal to the growing Latino population in the United States. Pitbull’s music is enjoyed by listeners from all ethnic and economic backgrounds. Because of this, he has achieved success on Latin and non- Latin charts.

Words to Understand

endorsement: money earned from a product recommendation,

typically by a celebrity, athlete, or other public figure. ally: v. to connect through a relationship, to support; n. a person, group, or nation that is associated with another or others for some common cause or purpose. demographic: a specific part of the population having shared characteristics. equity: the value of a business in terms of money. innovative: introducing or creating something new or different.

Enrique Iglesias performing with Pitbull at the Frank Erwin Center in Austin, TX, 2015

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PITBULL

PITBULL

HIP-HOP & R&B