Tour Edge 2019 Products

Exotics tour-quality clubs, Glod and his fellow Tour Edgers have decided to concentrate heavily on golf club selections in the mid-priced (or dare I say bargain-priced?) Hot Launch 3 family. So an Exotics XJ1 driver may cost $499, but a Hot Launch 3 driver with a forged titanium clubhead and graphite shaft costs $189.99. Exotics irons carry a retail price of $1199.99 for eight irons, com- pared to $489.99 for seven Hot Launch 3 irons. “The Hot Launch 3 driver shares specs and tech- nology with competing products that retail for substantially more,” says marketing wizard Jon Claffey, a new Tour Edge employee hired away from golf ball manufacturer Volvik. Besides affordability and high quality, one other thing is certain In Glod’s world. He has committed himself and his company to custom fitting. Claffey adds his own bold prediction about fitting: “We would like to own the value price-point niche of club fitting. Our message is that you deserve to be custom-fit and you don’t have to spend your kid’s college tuition to get into a high-per- formance, high-technology, game-improving set of golf clubs. Our goal is to open the flood gates on custom fitting.” According to Claffey, 10 different PGA Tour win- ners have carried at least one Tour Edge club in their bags — mostly Exotics fairway woods. These golfers were not paid to play Tour Edge, although Scott McCarron is among the 2018 PGA Tour Champions players who signed contracts to play Tour Edge hybrids. Despite a new emphasis on Hot Launch 3, Tour Edge clearly isn’t forsaking its Tour ties, although it definitely is providing consumers with another viable choice. And we haven’t even talked about the most af- fordable of all Tour Edge clubs, which would be Bazooka and friends. The company’s product cat- alog appears to be right out of the 1950s. There’s a titanium Bazooka Black driver for $119.99. An entire set of irons, complete with bag, starts at $299.99

Tour Edge also has multiple choices in clubs for women and juniors. This may be golf’s most con- venient one-stop shop.. We haven’t talked yet about innovation, so here we go. The Iron-Woods from Tour Edge are fa- mous. With their hollow body and wide sole, they look a lot like hybrids, and they produce the high trajectory that many ordinary golfers are seeking. Furthermore, an entire set of Iron-Woods is avail- able — from 2-iron all the way to lob wedge. The Iron-Woods, a Glod creation from the early days of Tour Edge, can be a game changer for many golfers. What’s more, the retail cost is a bargain — $79.99 apiece for Hot Launch 3 Iron- Woods with steel shafts, $89.99 for Hot Launch 3 Iron-Woods with graphite. I once played golf with Glod at Chicago Golf Club, which opened in 1893 and is the oldest 18-hole golf course in North America. This was appropri- ate — one of world’s most distinctive golf courses and one of golf’s most distinctive club designers. I observed Glod closely. He was happy. He looked every bit like a young boy who was skipping school to play golf. This, of course, did not surprise me.