Listing Presentation Book
Our Plan For Success Advertising & Marketing
Barbara Radke Real Estate Team
Our Plan For Success
The goal of our marketing strategy is to create demand among multiple qualified buyers so they compete to buy your home.
• 80% of home buyers use the Internet to search for homes…
• 62% of Buyers drive by the neighborhood they want to live in!
Where Are The Buyers?
• Buyers are 1800% more likely to find the home they purchase on the Internet than in the newspaper. • Buyers are 3600% more likely to find the home they purchase on the Internet than in a home book or magazine.
Source: National Association of REALTORS. Profile of Home Buyers and Sellers, 2010
Consumers SHIFT Online
Source: National Association of REALTORS. Profile of Home Buyers and Sellers, 2010
What Is Working and What’s Not
Source: National Association of REALTORS. Profile of Home Buyers and Sellers, 2010
The RADKE Plan
Your Home Gets A Website
Your property becomes its own complete Website! Your property websites include many high-tech tools such as virtual tours, aerial views, mobile website, text messaging service and much, much more.
1724 Southview Dr.
Beautiful Home in Sonoma County
…With A Virtual Tour
We will create a dynamic virtual show that gets buyers attention. Your tour will be linked to your MLS listing which will grab even more buyers attention on websites such as Realtor.com and Trulia.
1724 Southview Dr.
Value of Website Features
Source: National Association of REALTORS. Profile of Home Buyers and Sellers, 2010
Text Messaging & Call Capture
59706 to 79564
Buyers can text for more property info while sitting in front of your house. The buyers immediately gets a text back with the information, and we capture
Text “59706”
To 79564
their phone number to follow up immediately.
(888) & QR Code For Your Home
Today’s tech savvy consumer can call the unique 888 Number or scan this code to get
ON THE WEB AND ON YOUR PHONE
Mobile info: Text “1234” To 79564 1724 Southview.ePropertySites.com
photos and details about your property. We will produce a separate QR code to track the responses from the various media we use.
Custom Signage to Attract Buyers
A color sign, produced specifically to promote your home, features your text code, QR code and property website address. Drive-by buyers can get instant info with a quick scan or text.
Color Flyer for Buyers
Buyers can download and print a flyer about your property directly from your website. It includes the text code so they can quickly retrieve more photos and details on their phone. In addition we will have copies printed for you to have displayed in your home for potential buyers who tour your home to take with them.
1724 Southview Drive Petaluma, CA 94954
TBD
Yellow Flyer for Sign Box
Sonoma County Home For
Sale Low Down Payment
1724 Southview Dr.
Text 59706 to 79564
Custom Community Book
A custom book will be created for your home to inform potential buyers who tour your home about your community. The Community Book Includes: • Information on the Area • Community Report • School Report • Disclosures & Reports • Utility Companies • Things To Do
Broadcasting Your Property
Since 90% of homebuyers start their search online, we will market your property on key real estate sites including Zillow, Trulia and more. We will also have access to the Keller William sListing System ensuring your property is marketed online 24/7 through more than 350 of the most popular search Websites.
Optimizing Google
Through strategic use of meta tags, keywords and a unique SEO page coded just for your home, we help your property rank well in Google searches.
Web Sites Used By Buyers
Source: National Association of REALTORS. Profile of Home Buyers and Sellers, 2010
REALTOR.com
Petaluma, CA 1724 Southview Dr.
Petaluma, CA
1724 Southview Dr.
Petaluma, CA 94954
$$ TBD
4 Bed
3 Baths
1,676 Sq Ft
4,791 Sq Ft
REALTOR.com® offers online marketing systems and innovative tools that enable offices, brokers and agents to leverage today’s most advanced methods for marketing, prospecting and brand building online.
REALTOR.com
A Featured Home on Realtor.com means: •
Front page positioning for your home Triple the number of buyers who see your home Exclusive position gets your home seen before all others
4 Bed
•
3 Baths
1,676 Sq Ft
4,791 Sq Ft
•
Featured Property Status
To further draw buyers to your website, we will feature your property on our personal website.
PRICE TBD 1724 Southview Dr. Petaluma, CA 94954
Monthly Marketing Tracking
Property Listed: November 28, 2011 Days Active: 84
Realtor.com Listing Report
You will receive a weekly update directly from Realtor.com showing you the amount of Property Views for the current week, previous week, month, and total since the property went live.
Tapping Social Networks
You will be featured on our Facebook business page.
Effective Social Media Marketing gives you an edge over the competition. A social network, like Facebook, can generate great activity for your listing. Did you know people spend over 500 billion minutes per month on Facebook alone?!
Wonderful Property in Sonoma County
Your Home on YouTube
YouTube is the second largest search engine online, so it’s critical that your home is featured on our YouTube Channel.
Craigslist Postings
We'll post your listing constantly using HTML code for the best eye-catching ad on the Internet, which will drive more traffic directly to your property website for more potential buyers. • More than 20 billion page views per month • More than 50 million people in the US alone use Craigslist
1724 Southview Dr. Petaluma CA
Wall Street Journal Online
The Wall Street Journal property listing - a large audience of affluent Journal readers, many of whom are interested in buying and are able to buy despite today's challenging housing market.
Outlook Signature
Promotes your listing to past and current clients, other realtors, and vendors!
P.S. Who do you know who is looking to own their own private, mountain retreat and love nature, this one is the one for them! Take a look at this spectacular Monte Nido home! 1724 Southview Dr.
P.S. Who do you know who is looking to own their own private, mountain retreat and love nature, this one is the one for them! Take a look at this spectacular Monte Nido home! 734 Wonder View Dr.
P.S. Who do you know who is looking to own their own private, mountain retreat and love nature, this one is the one for them! Take a look at this spectacular Monte Nido home! 13146 Turnstone Ave.
Email Just Listed Announcement
To stimulate immediate interest in your home, we will email an announcement, with a link to your website, to over 2,000 key agents and buyers about the availability of your property.
1724 SouthviewDr. Petaluma, CA
Email Just Listed Announcement
CA
1724 SouthviewDr. Petaluma MLS #11013342 3 Bedrooms 3 Bathrooms 2,530 Sq. Ft.
“Open” House
We will create a schedule to hold your house to promote your home to prospective buyers
When you're selling your house, an open house is a great way to increase its visibility and bring in people who might not have made an appointment for a personal visit.
Custom Water Bottle Labels
WWW. 1724SOUTHVIEWDR.COM
Barbara Radke Real Estate Team
These custom Water Bottles branded with your home add the perfect touch to the OPEN HOUSE and allow us to leave a lasting impression on potential homebuyers!
Custom Business Cards
We create custom business cards featuring your property to promote your listing to potential buyers and as a take away when your home is toured.
Agent Feedback Request
When an agent shows your property to their client, we follow up with them and get their feedback on the property!
Thank You For Your Time!
Barbara Radke Barbara@TeamRadke.com 805-558-1500 DRE #01705722
What Our Clients Are Saying
Outstanding Service Angela and I wanted to commend you on the truly outstanding service you provided to us in both the successful sale of our old house and purchase of our new home. You are the most courteous, professional and organized realtor we have dealt with in any real estate transaction, bar none. You looked out for our interest and guided us through the challenging process. Buying a home can be a very exciting time, but also very stressful. I truly believe we would not have been able to purchase our new home, had it not been for your guidance and perseverance. You are like a family member to us and without a doubt, our realtor for life! Keller Williams is lucky to have you on their team. We will recommend you to anyone we know who is considering buying or selling property. On a side note, we are really looking forward to our new home and sharing it with our friends and family and you are included in both of those categories. Angela & Brent Elam Buying and Selling We cannot thank you enough for the great experience we had in selling and purchasing our new property. Your personality is just so uplifting and I think anybody buying or selling needs uplifting, and we could not of asked for anyone and I MEAN ANYONE any better all the way around. You better believe that anytime someone needs a Realtor and they are recommendable, you will get the phone call. Also the CFCC membership, the housewarming, and the trips to see the house with the contractors, we appreciate it all and we cannot thank you enough. It was a real pleasure doing business with you. Jimmy Garza
Dedication I wanted to give you a special heartfelt shout
out for your wonderful patience and support during this process. It is not an easy process to navigate and even has some emotion attached to it. We didn't want to go this route, but decided it was in our best interest long term. You are a very kind, patient, nurturing person to have in the corner. The process was seamless for us and you were very understanding and accommodating of our situation and needs. We couldn't have survived without your calming influence and respectful, professional guidance. We will never forget you and thank you from the bottom of our hearts for being a part of our lives! Mark and Brenda Swonger Knowledge My house was a short sale. Barbara, Andrea and their team did and awesome job explaining the process and keeping me informed of what was going on throughout the long process. They understood the importance of finding the right buyer. Several people were interested in buying the house but they knew what to look for in selecting the right person to purchase the house. They explained the issues that may come up, the term they use is "turbulence" so I was prepared to deal with the issues as they may arise. This really helped prepare me for when things did come up. You will not find a more professional team of people who truly care about those they represent. They were truly a blessing! Angelo Baher
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