1st ICAI 2020

International Conference on Automotive Industry 2020

Mladá Boleslav, Czech Republic

Category and factors

Value

• reviewes, mainly German servers • recommendation from a friend

Fu In

Entertainment

• joy of driving • car as a dream

In In

Equipment and technical parametres • preffering gasoline – faults of diesel

Fu Fu

• the less electronics the beter – the greater spoilage probability

• reasonable consumption

Fi

• satisfaction with engine power, car size

Fu Fu Fu

• big enough trunk

• enough space

• car as a whole – individual parts did not influence decision making In • body type – preference of large cars (mainly SUV) for comfort and spaciuosness In • nice, representative interiour In • car colour In • importance of technical site, terrain handeling Fu • drive 4x4 Fu • great gearbox Fu Financing and insurance • own financing Fi • own insurance Fi • no financing – cash purchase Fi • reluctance to use leasing company beacuse of their expensiveness, heigh reimbursement Fi • insurance in Kooperativa – own experience from the past In • provided by the employer – company car Fi • operative leasing considered – but limited of minimum km per year Fi • insurance for a family member – Alianz has the advantage Fu • emergency insurance included in mandatory insurance for 3 years Fu • prefering own choice for insurance and financing company In • buy from Mercedes – own financing with a good price (own leasing company Mercedes Financial) included insurance Fi • advantageous third-party financing – thanks to friend Fi Price • affordability Fi • affordable family transport Fi

287