WIRELINE ISSUE 27 SPRING 2014

Meta’s morphing tool uses hydraulic fluid pressure to shape metal downhole to provide integrity solutions across the life of the well. Pictured is a casing reconnect

Grand designs Adefining characteristicof theUKoffshoreoil and gas sector is theproven abilityof industryplayers to innovate, ensuring future growth. AGR, AVEVA andMeta shed light on their entrepreneurial andproduct development strategies. T he relentless pursuit of smarter ways ofworking andenhanced front-lineproducts has spawned an exhaustive specificationsbut ratherupon broaddirections frombusiness leaders and themarket,” says seniorproductbusiness managerSimonBennett. “Developerswork from thosedirections and then routinely demonstratewhat theyhavedone so far. "There's no point innovating something that no-one wants, but if it makes sense we'll go ahead and do it. You have to

enterprise culturewithin theUKoffshore oil andgas sector and its supply chain– one that inspires fresh thinking among organisationswithdesigns ongrowing theirbusinesses. Cambridge-based softwareprovider AVEVApromotes an “agileapproach” to innovation. “Ourapproach isn’tbasedon

Itmeanswe’reable to seek immediate feedbackagainstourdevelopments and betteralign tomarketneeds.” Demand for softwaredevelopment and deliverywithin theoil andgas sector is

make sure, of course, that your product is either saving money for your clients or making themmoney.”

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THE MAGAZ I NE FOR THE UK OF F SHOR E O I L AND GA S I NDUS TRY