2024-2025 PEILCC Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - SPIRITS (PRICE BANDING)

PRICE PER LITRE

UNITS PER PACK

SOCIAL REFERENCE PRICING (SRP) 3.29

MAINSTREAM

PREMIUM

ECONOMY

SPIRITS

UNIT SIZE 50ml 200ml 375ml 500ml 750ml

MIN

MIN MAX

MAX

MIN

MAX

LTO / Bundle fees for spirits 750ml only are prorated based on the regular retail as follows:

1 1 1 1 1 1 1 1

and over and over 21.19 25.59 35.19 51.09 77.79 and over

3.39 12.39 17.59 22.19 30.99 46.59 69.59 121.99

65.80 53.95 43.97 41.38 38.65 38.15 37.37 36.56

10.79 16.49 20.69 28.99 43.49 65.39 109.69

and over and over and over and over and over

16.99 21.69 29.99 44.99 67.39 115.99

17.58 22.18 30.98 46.58 69.58 121.98

21.20 25.60 35.20 51.10 77.80

• Up to $33.99: 100% of LTO fee • $34.00-$49.99: 50% of LTO fee • $50.00 and over: 0% of LTO fee

1,140ml 1,750ml 3,000ml

LIMITED TIME OFFER / BUNDLE PROGRAM - WINE (PRICE BANDING)

WINE

SOCIAL REFERENCE PRICING (SRP)

UNITS PER PACK

MAINSTREAM

PREMIUM

ECONOMY

UNIT SIZE 200ml 250ml 375ml 500ml 750ml

MIN

MIN MAX

MAX

MIN

MAX

L TO / Bundle fees for wines 750ml only are prorated based on the regular retail as follows:

1 1 1 1 1 1 1 1 1 1

6.39 7.59

4.29 4.99 7.59 9.60

and over and over and over and over and over and over and over and over and over and over

4.98 5.78 8.58

6.40 7.60

4.29 4.99 7.59 9.59

4.99 5.79 8.59

• Up to $18.49: 100% of LTO fee • $18.50-$22.00: 50% of LTO fee • $22.01 and over: 0% of LTO fee

10.69 11.09 19.99 23.19 35.59 41.39 58.99 69.29

10.70 11.10 20.00 23.20 35.60 41.40 59.00 69.30

10.68 13.78 16.98 24.18 30.48 42.38 53.78

10.69 13.79 16.99 24.19 30.49 42.39 53.79

12.69 15.89 22.59 28.49 39.29 50.59

12.69 15.89 22.59 28.49 39.29 50.59

1,000ml 1,500ml 2,000ml 3,000ml 4,000ml

In Period 7, Wine LTO / Bundles on 750ml products will be limited to a retail of $14.99 and above.

2024-2025 PEI Liquor Marketing Guide | 13