2024-2025 PEILCC Marketing Guide

Table of Contents

INTRODUCTION 4 Mission Statment 6 Our Team 7 Retail Store Sales Statistics

23 Case Stacker & Cut Case Display 24 Cold Room Impulse Display 25 Cooler at Cash 26 Chilled Wine ADVERTISING OPPORTUNITIES 27 *NEW* Digital Marketing Package 28 Exterior Window Advertising STORE INFORMATION 29 In-Store Tastings 31 Notables 32 Store Locator

8 Fiscal Year Calendar 9 Application Process ON SHELF PROGRAMS 10 Added Value Program 11 Contesting 11 Shelf Talker / Neck Tag Program 12 Limited Time Offer / Bundle Program 13 Social Reference Pricing (SRP) RETAIL DISPLAY PROGRAMS 16 Impulse at Cash 17 200ml Display Program 18 Retail Floor Displays 19 Spirit & RTD End Displays 20 Wine End Displays 21 Spirit End Wings 22 Shelf Extender Program (Wine & Spirits)

2024-2025 PEI Liquor Marketing Guide | 2