2024-2025 PEILCC Marketing Guide

Retail Display Programs

CASE STACKER & CUT CASE DISPLAY

Case Stacker & Cut Case displays will be placed in select stores PEI Liquor retail stores. The Case Stacker Display unit must be approved by PEI Liquor Marketing Team. If no Case Stacker is provided, Cut Case Displays will be created by PEI Liquor corporate retail staff out of the product cases.

Maximum Dimensions: 24”(w) x 60”(h) x 20”(d) *Case Stackers must not exceed the maximum dimensions.

Participating Stores: Oak Tree, West Royalty, Stratford, Montague, Granville, Waterfront, Kensington, O’Leary, and Tignish (9)

CASE STACKER & CUT CASE DISPLAY PERIOD

COST PER PROGRAM $630 $740 $900 $900 $740 $630 $900 $420 $525

1 2 3 4 5 6 7 8 9

The selection of Case Stacker Display & Cut Case Displays are based on the following factors: • Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program support

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