Coors Light Trade Party 2016

TRADE INCENTIVE WIN TICKETS TO THE EVENT INCENTIVE TO ENHANCE RATE OF SALE AND VISIBILITY IN-STORE & ON TRADE

THEME NAVIGATING THE ICE CAVE

BAR V BAR THE SUCCESSFUL THREAD RUNNING THROUGH ALL PAST TRADE PARTIES WAS THE ELEMENT OF COMPETITION BETWEEN BARS!

MODERN DAY ICE GLADIATORS

VENUE THE ULSTER HALL, BELFAST

FLOOR PLAN

BAND / DJ

Stage. (Band / DJ / Winners Podium)

Ice Station-4. (Stalactites) (3x4M)

6 x ICE STATIONS

aisle

aisle

e/e

Ice Station- 3 . (Swing the boulder) (2.5x3M)

Ice Station- 5 . (BluePeaks) (2x2M)

H

B

Ice Station-4. Hi-level Zone Banners (colour coded t.b.c)

LCD screens externally mounted

bottle display

4 x TOKEN TAVERNS

Hi-level Zone Banners (colour coded t.b.c)

Hi-level Zone Banners (colour coded t.b.c)

e/e

Token Tavern-1. (under balcony)

Token Tavern-3. (under balcony)

Ice Station-6. (FreeFall) (5x6M)

BALCONY FOR SPECTATORS

G

C

Ice Station- 2 . (Cross the ice bridge) (3x4M)

Ice Station-1. (Enter the cave) (3x4M)

Hi-level Zone Banners (colour coded t.b.c)

Token Tavern-2. (under balcony)

Token Tavern-4. (under balcony)

beam bridge

LCD screens externally mounted (t.b.c)

Hi-level Zone Banners (colour coded t.b.c)

Hi-level Zone Banners (colour coded t.b.c)

soft safety

steps up

FOOD AND BAR

aisle

aisle

e/e

F

E

D

B - H: Spectators in Balcony Areas

Food & Bar Area.

IN THE WINGS WIN YOUR COORS LIGHT BEER TOKENS

FUN GAMES ON THE SIDELINES

4 ICE TAVERNS

THE GAMES OBJECTIVE:

FIND AND COLLECT THE COORS ICE PICK AT EACH OF THE 5 STATIONS

The Games

Ice Station-1. (Enter the cav

ICE STATION 1 ENTER THE CAVE

Interior Layou

Ice Station-1. (Enter the cave) (3x4M)

NIGHT VISION REQUIRED

night vision required for contestants

LCD screens externally mounted for viewing (t.b.c)

Hi-level Zone Banners (colour coded t.b.c)

interior Þnished with soft coverings exterior of zone with appropriate graphic branding hi-level 4-sided banners suspended above each zone

e/e

client:Coors title: Ice Station-1 / EnterTheCave scale: 1:25@A3

date: 23.11.15

projectManager: J.W / J.H venue:UlsterHall atBelfast

designer: J.M.

drg no:DS677x23.11.15 002x23.11.15

ICE STATION 2 CROSS THE ICE BRIDGE TO COLLECT THE PICK ABOVE

Ice Station- 2 . (Cross the ice bridge) (3x4M)

beam bridge supports

beam bridge

Hi-level Zone Banners (colour coded t.b.c)

soft safety ßooring

hi-level 4-sided banners suspended above each zone

client:Coors title: Ice Station-2 /CrossThe Ice Bridge scale: 1:25@A3

date: 23.11.15

projectManager: J.W / J.H venue:UlsterHall atBelfast

designer: J.M.

drg no:DS677x23.11.15 003x23.11.15

ICE STATION 3 BREAKING THE ICE (DEMOLITION)

Ice Station- 3 . (Swing the boulder) (2.5x3M)

ice break wall (containment t.b.c)

graphic ßooring with appropriate graphic branding boulder on twine / rope connected to swing arm

SWING THE BOULDER TO BREAK THROUGH THE ICE TO UNCOVER THE PICK

Hi-level Zone Banners (colour coded t.b.c)

boulder swing arm

hi-level 4-sided banners suspended above each zone

client:Coors title: Ice Station-3 / SwingTheBoulder scale: 1:25@A3

date: 23.11.15

projectManager: J.W / J.H venue:UlsterHall atBelfast

designer: J.M.

drg no:DS677x23.11.15 004x23.11.15

Interior Layout

ICE STATION 4 NEGOTIATE THROUGH THE STALACTITES TO FIND THE PICK

Ice Station-4. (Stalactites) (3x4M)

stalactites Þxed to roof of structure with appropriate soft material exterior of zone with appropriate graphic branding

e/e

LCD screens externally mounted (t.b.c.)

Ice Station-4. Hi-level Zone Banners (colour coded t.b.c)

interior Þnished with soft coverings

e/e

hi-level 4-sided banners suspended above each zone

client:Coors title: Ice Station-4 / Stalactites scale: 1:25@A3

date: 23.11.15

projectManager: J.W / J.H venue:UlsterHall atBelfast

designer: J.M.

drg no:DS677x23.11.15 005x23.11.15

ICE STATION 5 BLOW UP THE BLUE PEAKS TO RETRIEVE YOUR PICK

Ice Station- 5 . (Blue Peaks) (2x2M)

Coors bottle with blue temperature gauge, thermometer & light

bottle display

Hi-level Zone Banners (colour coded t.b.c)

pump controls ßoor covering with appropriate graphic branding

hi-level 4-sided banners suspended above each zone

client:Coors title: Ice Station-5 /Blue Peaks scale: 1:25@A3

date: 23.11.15

projectManager: J.W / J.H venue:UlsterHall atBelfast

designer: J.M.

drg no:DS677x23.11.15 006x23.11.15

ICE STATION 6 CLIMB THE FREE FALL TOWER AND JUMP TO COLLECT YOUR PICK AT THE BOTTOM

The Games

Ice Station-6. (Free Fall

Interior Layou

Ice Station-6. (Free Fall) (5x6M)

inßateable landing pad with appropriate graphic branding

Hi-level Zone Banners (colour coded t.b.c)

hi-level 4-sided banners suspended above each zone

launching pad

steps up to launching pad

steps up

client:Coors title: Ice Station-6 / Free Fall scale: 1:25@A3

date: 23.11.15

projectManager: J.W / J.H venue:UlsterHall atBelfast

designer: J.M.

drg no:DS677x23.11.15 007x23.11.15

THE SUMMIT HANG YOUR 5 PICKS

HOIST YOUR FLAG TO STOP THE CLOCK

BEST TIME MOVES TO NEXT ROUND

SCORING SYSTEM

FINAL ICE GLADIATOR DUEL:

BAR V BAR

THE WINNING TEAM

MUSIC PROVIDED BY STOMPTOWN BRASS