Strategic Sales Leadership Programme Brochure

What you will gain from this programme: • An advanced understanding of how to make the selling organisation productive. • An increased ability and confidence in influencing, managing and motivating sales teams. • Practical tools for managing a customer portfolio and creating customer value. • State-of-the-art concepts, tools and frameworks for creating an effective sales strategy to improve performance.

What your organisation will gain:

Who is the programme for? Senior executives involved in strategic selling and customer management, with high-level business responsibilities: • Sales Directors and Managers. • Directors and Managers of Global or Key Accounts. • Business Development Directors and Managers. • Commercial Directors.

• Vision and commitment of senior

executives to lead change initiatives to improve sales revenues. • A proposed

intervention plan that will support sustained growth in sales performance. • A more knowledgeable and effective sales team that understand the concepts behind increased profits. • Alignment of the sales strategy with business strategy to support sustained organisational growth. creating innovative sales strategies in order to help deliver

www.cranfield.ac.uk/som/sdp

+44 (0)1234 754500

execdev@cranfield.ac.uk

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