HMA Marketing | 10 Creative Ways to Upgrade Your Brand

Invoke/Cortana TV :30 “Lullaby”

Open on the Invoke from above. Ambient sound of people chatting and laugning in the background. Female VO: (Whispering) Cortana, Play lullaby.

The blue light turns on and “Hush, little baby” starts playing. Lyric: “Hush, little baby, don’t say a word. Mama’s gonna buy you a mockingbird...” From underneath the Invoke, stars and mockingbirds appear...

Camera tilts 90 degrees to reveal a side shot where we see more birds, stars and diamond rings.

Lyric: “...And if that mockingbird won’t sing, Mama’s gonna buy you a diamond ring...”

Music stops. Birds, rings and stars“freeze” (Camera could spin around Matrix style) Cortana: You have a dentist appointment tomorrow at 4.

Music start playing again and objects continue to float from the Invoke. Lyric: “...So, hush little baby, don’t yo cry,

Your Papa loves you and so do I.” Super/VO: Lorum epsum moment... VO+ Super: Invoke your life Harman Kardon logo etc.