2018 September Board Book

Food Content One content series we’ve been running are recipe videos show step-by-step instructions on how to make recipes using California dairy. We partnered with Tastemade and Cooking Panda to create these videos – below are the metrics through the end of July for this year. • Recipe videos o Number of posts: 16 o 9.4M impressions on CMAB channels o 4M video views (:03 secs) o Best-performing post: Yogurt Sticks, which received a VTR (:10) of 39%

Another food content series we’ve been running this year is called Monday Melt. These videos feature looped short clips of dairy melting. In addition to Monday Melt, we also have a static image content series titled Better With Cheese, where we highlight how to improve your day with cheese. This content series uses day-specific relevant hashtags to help improve the reach of our messaging. Below are the stats through the end of July for this year. • Monday Melt: o Number of posts: 9 o 1M video views (:03 secs) o Best-performing post: Cheese Bubbles, which received a VTR (:03) of 49% • Better With Cheese: o Number of posts: 7 o 1.6M impressions o 87K engagements o Best-performing post: 2-Taco Plate, which received an ER of 23%