PEI Liquor Marketing Guide 2019-2020

SHELF TALKER / NECK TAG PROGRAM

On shelf promotional materials can generate interest and help to differentiate products. Promotion in this manner can include but is not limited to shelf talkers, neck tags and pad bound promotional materials. These items can be used to communicate product accolades, supplier managed contests, recipes, pairings and general product details. Maximum dimensions for shelf talkers are 4”x5” which must include a 1” flap. All materials under this program require prior approval and follow the Application Process set out on page 6 of this document.

Program Period

Cost Per SKU

1 2 3 4 5 6 7 8 9

$100 $100 $150 $150 $100 $100 $150

$75

$75 Eligible Products: All Categories Locations: All 17 Retail Outlets

8

PEI Liquor Marketing Program Guide | 10