PEI Liquor Marketing Guide 2019-2020

LIMITED TIME OFFER PROGRAM (Cont’d)

SPIRITS

Format

Minimum Retails Required

Social Reference Price (SRP)

200ml 375ml 750ml 1.14L 1.75L

$9.99

$9.49

$15.79 $27.79 $41.49 $61.99 $109.99

$14.79 $25.79 $38.49 $57.99 $99.99

3L

LTO fees for spirits 750ml only are prorated based on the regular retail as follows:

Up to $29.99: 100% of LTO fee $30.00-$49.99: 50% of LTO fee $50.00 and over: 0% of LTO fee

• • •

WINE

Format

Minimum Retails Required to Program

Social Reference Price (SRP) $14.00 per L

Smaller than 750ml

N/A

750ml

$12.29 $15.29 $21.79 $27.29 $37.29 $47.49

$11.29 $14.29 $20.29 $25.29 $34.29 $44.49

1L

1.5L

2L 3L 4L

LTO fees for wines 750ml only are prorated based on the regular retail as follows:

Up to $17.00 : 100% of LTO fee $17.01-$22.00 : 50% of LTO fee

• • •

$22.01 and over : 0% of LTO fee * In Period 7, Wine LTO’s on 750ml products will be limited to a retail of $13.99 and above*

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