PEI Liquor Marketing Guide 2019-2020

SALES TRENDS

This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2017 – March 2018). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

Total Sales By Retail Outlet

$0.00 $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 $16,000,000.00

*Wellington Store switched to an Agency store in September 2017. Sales data after this month are not included.

Period Sales

15%

14% 14%

12%

10% 10%

9%

8%

8%

Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9

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