PEI Liquor Marketing Guide 2019-2020

APPLICATION & PERIOD HIGHLIGHTS

PEI Liquor has a variety of marketing programs available for 2019/2020, and is open to discussing other mutually beneficial opportunities. The following programs are available for the program periods outlined on page 6 of this document. Invoices will be issued to Applying Agents upon program completion , NOT to Individual Suppliers . Note, invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. If changes to your portfolio occur, please advise the marketing manager immediately, so the changes can be made.

Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 17 locations, the list of stores appears in order by sales.

MARKETING PROGRAM APPLICATIONS Various marketing program opportunities are available throughout the year. Details of these programs are outlined in this document. Interested suppliers are invited to complete a Marketing Program Application Grid which can be found on our website liquorpei.com APPLICATION PROCESS Marketing Program Application Grids can be submitted for any of the available program periods outlined in the Marketing Program Timeline below. Submissions must be received as detailed in the Program Application Deadlines column. PEI Liquor will review applications and provide Program Approval Notification . Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Application Grids, to ensure sufficient stock is available to maximize the benefit of the program. MARKETING PROGRAM TIMELINE Program Period Program Dates Total Program Days Program Application Deadline 1 April 1 – May 14 44 December 14, 2018 2 May 15 – June 18 35 December 14, 2018 3 June 19 – July 23rd 35 December 14, 2018 4 July 24 – August 27 35 February 15, 2019 5 August 28 – October 8 42 February 15, 2019 6 October 9 – November 19 42 February 15, 2019 7 November 20 – January 2 44 May 10, 2019 8 January 3 – February 18 47 May 10, 2019 9 February 19 – March 31 42 May 10, 2019

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