Feb 2019 - Cover

FEB 2019, ISSUE 2

necessity to log into the product via the DIRECTVNOW app initially dissuaded some members but the content and capabilities of the product sparked keen interest in future versions. Second was movie and TV show recommendations.  Below are some of the highlights, along with some memorable quotes.

Movies/TV series mentioned:

The Marvelous Mrs. Maisel (TV) CNN documentaries: The Eighties and the Nineties (TV) Justice League Harry Potter and the Cursed Child (anticipated release in 2020) Office Space Mary Poppins Returns Silicon Valley (TV)

“Didn’t have enough umpf” – Tariq Walker on Justice League

"I have the Disneyland annual pass…for this movie, I was kind of nervous. What if they mess up the original? But it turned out to be a great movie" – Aly Sheridan on Mary Poppins Returns “The show really does an awesome job reminiscent of “Mad Men,” through the music, fashion and scenery, to make you feel as though you’re back living in 1950s New York” – Andrew Petillo on The Marvelous Mrs. Maisel The conversation then took a turn from recommendations to AT&T’s growing position in the content space. Will we see unbundling and then eventual re-bundling of content?  What will the revenue models of the next 1-5 years look like?  Is there a right balance for free content including targeted ads?  Could we see more smart furniture, turning from table into a TV, based off of typically consumption patterns in the not so distant future? These topics and others led to some really rewarding dialogue amongst our peers.  At the end of the day, we agreed that it will be really important that AT&T produce must-have content that consumers want to have access to and view all year round. “Interoperability” was also discussed and the desire for many of us to view as much as we can in one place or on one device.  This is an opportunity can further explore capitalizing on in the ever- changing marketplace.