Aldus-Guide-to-Basic-Design

Part Three: Add Emphasis Where Needed

Use the tools of graphic emphasis to strengthen the com- municating power of your publication. Design emphasis ensures that important ideas attract more attention than supporting arguments, examples and facts.

Type Size

Use large type to emphasize important ideas.

Type size should reflect the importance of the various parts of your publication. Headlines should be larger than subheads. Subheads should be larger than body copy. Body copy should be larger than captions and footnotes.

Type Style

Vary type styles to emphasize important ideas.

Add emphasis to important ideas by setting headlines, subheads and body copy in variations of the typefaces you normally use.

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THE ALDUS GUIDE TO BASIC DESIGN