SOLOCAL_Registration Document_2017

CORPORATE SOCIAL RESPONSIBILITY 3.4 Societal responsibility

In 2017, the Group entered into partnerships with territories labelled French Tech like La French Tech Poitou-Charentes, la French Tech Rennes Saint-Malo and Brest Tech+. The Group is a member of and participates in the work of 18 digital support associations on a regional level, such as Grand Est Numérique or the association SPN (Réseau des professionnels du numérique – network of digital professionals). In this context, the Group enables innovative micro-enterprises, small and medium-sized businesses and start-ups that are members to benefit from its skills and know-how. The Group supported and participated in 2017 in events organised by these associations (examples: Startup On the Beach, day of presentation of Breton start-up projects organized by La French Tech Rennes Saint-Malo; #GEN5, organized by Grand Est Numérique). Always in partnership with associations, local authorities, Chambers of Commerce and Industry, the Group has supported several acceleration programs for start-ups, offering mentoring, coaching and the provision of services. digital tools (API/SDK) (examples: The Booster So Digital, set up by the Grand Paris Seine Ouest, Ouest Startup conglomeration, launched by Brest Tech+ and Technopôle Brest-Iroise; Smart’Innov, led by the SPN). The Group also contributed to two hackathons organized by the SPN and the CCI Portes de Normandie as well as two start-up weekends organized by the CCI Portes de Normandie and the CCI Le Mans – Sarthe.

contribute to the revitalization of city centres, and participated in Regional Meetings of Commerce in Macon, Lisieux and Bayonne, to encourage retailers to innovate by taking inspiration from the initiatives put forward by Idées Locales (created by SoLocal Group). SoLocal Group is involved in several measures for businesses in the traditional economy, to support them in their digital transition: Digitale Attitude, operation carried out by the CCI Portes de Normandie for tourism stakeholders, with the organisation of three digital workshops attended by more than 200 professionals, Connecte Un Commerçant (“Connect a merchant”), a system set up by Digital Aquitaine with the contribution of the elected representatives of local authorities, Crisalide Numérique, a program set up by the CCI Ille-et-Vilaine, which highlights the Breton actors using digital in an exemplary way in their business activity. In addition, SoLocal Group contributes to the work of Reso Commerce 93, led by the CCI Seine-Saint-Denis, by facilitating workshops for merchants and facilitated the Trade Day organised by the CCI Grand Hainaut in Valenciennes, with the organisation of digital workshops and personalised digital diagnostics. The partnership approach launched in 2016 with local authorities continued in 2017 around several themes: partnership around the data to enrich the “Internet de Séjour” application backed by the Comité régional de tourisme de normandie (Tourism Committee for the Normandy Region), providing the Eurêka collaborative platform for the Council of Ille-et-Vilaine (French administrative department council) and providing free of charge the HAMAK by PagesJaunes service, an application to connect citizens to personal services, already adopted by about fifteen local authorities. The charter relating to personal data protection of users of its l sites and its services accessible on line: this charter describes how the Group helps protect the personal data of Internet users when using one of its websites or one of its services. The Targeted Advertising and Internet User Charter, which was l drafted by trade associations of targeted advertizing agencies, such as SoLocal MS and pagesjaunes.fr. The charter makes substantial contributions to limit the lifespan of cookies, foster transparency in practices and give Internet users more control over their personal data. The Internet Authentication Charter: likewise, this charter is in l keeping with our belief that given our role in bringing Internet users and businesses together, we have a duty to promote user authentication and to assist consumers and business users in securing their transactions. The “Right-to-be-Forgotten” Charter, which supports the rights l of Internet users to have information they post online removed: this charter aims to define the best practices to adopt by collaborative sites (social networks, blogs, forums, content publishing sites, messaging), as well as by search engines where Internet users voluntarily publish their data.

1

2

3

4

DIGITAL TRANSITION OF ACTORS IN THE TRADITIONAL ECONOMY

With the association Centre-Ville en Mouvement, the Group spoke in plenary during the Assises du Centre-Ville 2017 in Orleans, to

5

RESPONSIBLE COMMUNICATION 3.4.3

6

IMPROVING THE QUALITY OF CONSUMER REVIEWS

3.4.3.1

7

In 2013, SoLocal Group was a forerunner in the process of certifying consumer opinions on the Internet, by obtaining the AFNOR certification for pagesjaunes.fr (on applications and fixed and mobile Internet), certification valid until 13 November 2017. At this time, SoLocal Group has chosen not to request certification again, while maintaining its commitment to quality, which involves maintaining the principles put in place in 2013. Late 2017, PagesJaunes offered consumers more than 5 million reviews, covering more than 460,000 professionals in over 2,200 items. If it is confirmed in 2018 that the NF standard is transformed into an ISO standard, SoLocal Group will study the relevance of labelling itself under this European standard.

8

RESPONSIBLE COMMUNICATION

3.4.3.2

CHARTERS

SoLocal Group and its subsidiaries have signed the following charters, which reaffirm or further specify their commitments.

77

2017 Registration Document SOLOCAL