CBL Induction e-book v.9

The Brand Companies

In our Company Background module you will have seen the decentralised model .

This provides the Group with greater agility and flexibility to respond more quickly to customer and consumer needs in a highly volatile environment. It also ensures that decisions are made so as to reflect local market expectations as closely as possible.

Our organization is built around three components: Headquarters, Brand Companies and Market Companies. The Market Companies are linked to four Regions (Asia, the Americas, Europe and France).

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